Staged to Sell – Does Home Staging Pay Off?

If you want to sell earlier rather than later, and at a high price, your home must put its best foot forward stating at the front door.  Remember, your goal is to sell your home.  At a higher price, in less time.  And for the highest return.

According to the National Association of Realtors®, the average staging investment is between 1% and 3% of the homes asking price, which generates a return of 8% to 10%!  However small changes can make a big difference so the investment could be much less.

The way we live in a home is very much different than the way we sell a house.  Staging features the home in its best light and helps would-be buyers envision living there.

And all budgets are not the same.  When assessing a budget, the order of importance is curb appeal.  Kitchen, then baths.  And color.  Color does influence buyers and give the best return on investment.  Budgets vary based on the condition of the home and the selling price.  One must take a realistic approach and look at what should be done for the highest return.

Staging is so much more than de-cluttering and cleaning (sure that helps).  Staging is also about catching a buyer’s eye, helping them of visualize living in the home, and then making an offer.

Staging is part decorating, part marketing, part psychology.  Crating a buyer friendly environment, a house in harmony with space, light and color is essential.  And some rooms are much more important to the selling process than others.

Staging Tip:  Think of the front of the home as another living room.  The front door and porch should sparkle and be the welcoming focal point from the street, as well as reflect the style of the home.  Turn ‘Ho Hum’ to ‘Stop the Car’!